I was directed to this by Malcolm Owen who spotted it; thanks Malcolm. The site has a few of the things I suggested – recipes etc., and a nice little “Weather Alerts” marketing ploy, whereby the grab your email and postal addresses and send you notifications of weather reports if the coming weekend looks suitable for drinking Pimms! Well, why not? It’s as good a ‘Call to Action’ for building a mailing list as many I’ve seen. I’ve signed up and will report on what I receive!
Yes – you can also watch the latest TV commercials, including a couple of shorter, different, variations of the “Prison” commercial. I haven’t seen these on TV in the UK yet, so go and have a look and meet “Fingers” one of the inmates.
Well, it’s been a long time coming but it’s not a bad start. Diageo you missed out on over a year of potential viral marketing – and you are still missing out by not having the original TV ads there for downloading! However, it’s nice to see you’re listening to me! ;-)
Click the picture to be transported!