The Thot Plickens!
I had an enigmaic email this morning from Mark Butler saying, “Carlos Soto himself is a fake. This is the cleverest ad campaign ever, a spoof within a spoof, if you will.”
I’m on the trail and will now investigate further. I have a few lines of enquiry I can follow up. Did you ever have the feeling you’re playing right into someone’s hands?! :-)