Click Here to Visit PowerPoint2Go I’ve finally got around to creating a website for myself. I’ve been so busy with other people’s work, I’ve had no time to do anything in the way of promotion for the things I’ve been trying to do for the last six months!

So please do have a look at www.PowerPoint2Go.com and let me know what you think!


Silly Boy!

On reading my last post again this morning, I realised there was a huge oversight on my part. I said, “So, being too ‘cheap’ to take two cars and do two shots…” All Jaguar neded to do was to take two sets of number plates – a regular set and a reversed set! As the headline says, “Silly Boy!” :-)

why, Why, WHY? (Jaguar TV Commercial)

Have you seen the new Jaguar TV commercial? I’m talking about the one where a woman on a ski lift drops a ski. ‘Our Hero’ (a Jaguar driver of course) picks up the ski and drives up the mountain to meet her on top to give it back.

OK, so now you know which one we’re talking about, next time you see it, have a look at the registration plates on the car. They are different on the front and back! One end says YYY101 the other says 101YYY! Now there’s a logical explanation for this but it’s purely my supposition. My guess is that Jaguar wanted the commercial to be useable in a number of countries; those who drive on the left and those who drive on the right. So, being too ‘cheap’ to take two cars and do two shots (where either left or right hand drive would be noticeable) they simply mirrored some of the shots in editing left-to-right for certain audiences.

Now then, a deduction! As we’re seeing the version with some shots reversed here in the UK, the primary version was shot for left hand drive cars, driving on the right hand side of the road. Further deduction – Jaguar does not put it’s home (i.e. British) audience first when planning it’s advertising!

Now, as I say, all this is guesswork of course, but it’s funny the tracks along which one’s mind wanders when one notices something like this! Anyone from Jaguar wish to comment? I would also be interested to hear from anyone in Europe or the USA who sees this TV commercial. Are the registration plates the same front and back in your version? Bet they are!

By the way, Jaguar, YYY101 is a very notable and of course, reversable, number. (A number plate with an E, P, N or K, etc. would be spotted instantly if mirrored, so I can understand the logic.) The natural reaction however is to read “YYY” as three words – “Why, Why, Why?” which makes it noticeable. Personally, I’d have chosen something like AVA, WXW or HTH; equally palindromic but far less likely to be spotted.

I looked at the Jaguar website to see if the commercial was online. It isn’t – another missed viral opportunity, especially with odd number plates that would have ensured it got sent around and actually done Jaguar more good than harm in the process. Anyway, whilst there, I noticed at the bottom of the Jaguar Website home page it says “Copyright (c) 2002”!

I’m available for New Media and Marketing Consultancy, Jaguar!

You HAVE to try this . . .

I don’t know why this works, maybe someone at Google has a sense of humour or maybe it’s just the way the search engine picks up its data. But try this: Go to Google, type in “miserable failure” (without the quotes) then hit the “I’m Feeling Lucky” button. I won’t spoil the surprise, but I will start you off – CLICK HERE!

Cosmic Surfer will love this! :-)

“The Honda Cog” is Back Online, PLUS the “Making Of” Movie, in full DVD Quality!

Click to Download! Thanks to a charming, most helpful (yet probably deranged) soul, the full 45mb “Honda Cog” ad in full DVD quality PLUS the “Making Of the Cog” movie – all 95Mb of it – are now online! Regular or previous readers will remember my good friend Phil Clarke tried to host these with disasterous results; his company Newview Communications transferred their entire monthly bandwidth allowance (and a lot more) in just 48 hours! The whole story is Here if you want to read it!

Anyway, I recently received an email offering to host the full versions, so with the help once more of NewView, we transferred the files and you can now download to your heart’s content!

All the details this benevolent person wants known, can be found alongside the download links at This Website. I shall add no more, except to say that if I receive any word on how much bandwidth is consumed, I’ll let you know!

Seriously, make the most of it folks and a huge Thank You to our benefactor – and I was only kidding about the ‘deranged’ honestly! :-)

111 Million

That’s the number of text messages sent in the UK in the 24 hours starting from 00:00:01am on New Years Day. An amazing number, beating all previous records. However, in a simple test set up by a Swedish company who had test text messages sent on all four major cellular networks in the UK at this same time, the quickest to arrive took over 15 minutes, the slowest nearly 5 hours and one has yet to arrive – despite the senders all having received “Message Sent” notifications. How many of your new year texts actually arrived?

That’s today’s first piece of techno-trivia, the second is that Ebay had apparently just accepted it’s most expensive ever item for auction. Do you want a couple of seconds to try a guess before I tell you what it is? Stop reading here for a minute if you want. A Rolls Royce? No. A yacht? No, but getting warmer. OK I’ll tell you – it’s an aircraft carrier belonging to the Brazilian Navy. Reserve price $1m. Sounds cheap to me!