“TiVo Changed my Life”

Not, not my life, but more people daily are saying this. Not since the PalmPilot debuted in 1996 has a new electronic contraption sparked a cultlike following and so many zealous proselytizers. Type the phrase “TiVo changed my life” into Google, and you will summon an afternoon’s worth of reading (including the observation that there are “as many TiVo-praise Web sites out there as there are hairs on Robin Williams”). I’ve mentioned TiVo several times before in the Blog as being something I want! Michael Powell, the chairman of the USA Federal Communications Commission, once called TiVo “God’s machine.” TiVo has around 700,000 subscribers — a tiny fraction of American television viewers, 70 percent of whom have never even heard of TiVo, according to Josh Bernoff, an analyst at Forrester Research in Cambridge, Mass. But, Mr. Bernoff said, TiVo’s fans are a vocal minority. “A cult implies a small group of enthusiasts and a large number of people who don’t know what it is,” he said. “That’s exactly what we have here.” For those who have not yet run into one of the cult followers, think about this, the company hasn’t advertised since the year 2000, which is interesting to me, being a Marketer! Some of the above comes from an article in the New York Times. Click Here to read it all.

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