I’ve found out more about the Honda ad. It’s called “Honda Cog”. It was directed by Antoine Bardou-Jacquet at Partizan Midi Minuit. The 2 minute spot first broke on April 6th. It’s first showing was for the entire ad break, during the coverage of the Brazilian Grand Prix. (Giving away the “plot” now) the commercial is a based around a single cog that sets off a chain reaction across a selection of new Honda Accord components. On the set in Paris, director Bardou-Jacquet and his production team worked for 5 months on the pre-production stages of the commercial! The aim was to achieve everything in camera. Here are the details: Director: Antoine Bardou-Jacquet, Production Company: Partizan Midi Minuit, Agency: Wieden & Kennedy, Agency Producer: Rob Steiner, Agency Creatives: Matt Gooden & Ben Walker, Post Production: The Mill, Producer: Fi Kilroe, Flame: Barnsley, Flame Assistant: Dave Birkill. So now you know. :-) You can also view the commercial on Beam TV’s Site.