Yes, that is spelled correctly! Regular readers will know that apart from being my job, clever, novel and innovative marketing interests me. Today, I saw one of the cleverest online campaigns I’ve seen in a while. Have a look at www.otnemem.com The site name and my heading are the word “Memento” spelled backwards. Why backwards? well, the story will reveal the reason for that, because the story itself is told backwards. This works fine on a dial-up line. It is well conceived and planned and executed flawlessly. 10/10. :)


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