How would you like to change your name to, say, Lara Croft, or Super Mario or Turok? They call it Identity Marketing and there’s people willing to pay you to do just that – legally change your name to advertise video games! Click here for another crazy marketing idea. The idea is each person will act as an ambassador for the game, taking the time to explain the origin of his or her name to anyone who asks. And I thought branding baby buggies was daft. It’s not even as if the money’s any good!