Identity Marketing

How would you like to change your name to, say, Lara Croft, or Super Mario or Turok? They call it Identity Marketing and there’s people willing to pay you to do just that – legally change your name to advertise video games! Click here for another crazy marketing idea. The idea is each person will act as an ambassador for the game, taking the time to explain the origin of his or her name to anyone who asks. And I thought branding baby buggies was daft. It’s not even as if the money’s any good!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s